Audience:
An individual or collective group of people who read or consume any media text e.g. radio listeners, television viewers, newspaper and magazine readers, web traffic on websites.
Media producers want to know the age, gender, race, location and by this method of categorising it is known as demographic, once they know this; they can begin to shape their text to appeal to a group with known reading/viewing/listening habits.
Why are audiences so important?
Without audiences the media would be pointless as the media organisations produce media texts to make profit. The mass media is becoming more competitive than ever to attract more and more audiences in different ways and stay profitable.
Types of audience:
Mass audience - often called ‘broadcast audience’. Those who consume mainstream or popular texts such as soaps or sitcoms. Media and communication that target a very large group.
Niche audience - much smaller but very influential. A niche audience is a small, select group of people with a unique interest in the media.
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