Sunday, 11 October 2015

Abraham Maslow's Hierarchy Needs


Maslow's hierarchy of needs is often portrayed in the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualisation at the top.

 This is very useful for research on audiences as the media institutions may use these tiers to relate to an audience and apply products to appeal to the needs of the people according to the hierarchy.
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1 comment:

  1. Anonymous18 October 2015 at 01:52

    I'm pleased to see that you have recorded what we have covered but you must link it in context and comment. How relevant are theory ideas to your research? What do you think about it does it resonate for you if so how, if not why not?

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