Similar Products - KERRANG! Magazine Deconstruction

The use of language in this magazine appeals to a teen and young adult audience with words like ‘awesome’. There is a direct mode of address as the rock icon (Billy Joe Armstrong) is looking right at the reader which makes them feel involved and the masthead is white and bold which stands out from the black background, it has a distorted and shattered look to it which fits the ‘rock n roll’ genre for this magazine; the audience will understand genre of magazine it is. It is a mid-shot of the rock icon wearing dark clothing, dark hair with a serious look on his face; as this can relate to the rock audience this look also links to the exclusive story where he talks about him feeling secluded. There is a lot of photos as opposed to the text which appeals to the teen audience whom may not want to read a lot. The photo of the Green Day lead singer is dominant in this magazine, this is effective because he is a very popular icon in the rock industry and he will be the first thing that the audience will see in the shop. At the bottom of the cover is a list of other rock bands that will reach out to other people in the rock audience that have different interests, and there are 5 posters of other bands that must come free with the magazine, this appeals to any audience. The dark background makes all of the text stand out, the typography is bold and some of the text is distorted or has a damaged look to it which again fits the rock genre, therefore, addressing the reader. The lighting in the front cover is light just behind the rock icon to highlight his body but the dark background compliments the mood of the main story about being secluded. ‘KERRANG!’ is relevant to the rock genre as it sounds like the crashing of symbols on a drum. There is also a convergent link on the magazine about the 'KERRANG! awards' which shows that the magazine has developed and shows that they are reaching out to other areas of the media, this means that if their audience may not read magazines that they could watch it on the TV.