Sunday 13 December 2015

Defined Target Audience - Rock Genre

I am going to be producing a Rock magazine for my selected target audience (18-26 year old's), for the magazine to appeal to this audience there should be dark colours and a large, bold masthead; I would want my masthead to have a look to it that fits the rock genre (shattered/distorted). The language used will have to be appropriate for the age range in my target audience, using slang and informal language to appeal to them.

Monday 7 December 2015

Codes and Conventions of Rock Magazines


A typical rock magazine should include:
  • Large, bold masthead to capture the attention of the audience.
  • Fonts that are eye catching.
  • Main image including dark clothing and little to no facial expressions.
  • 'FREE' give away offers.
  • Pull quotes from the artists.
  • Colours like red, black, white, green (simplistic).
  • Other bands featured (pictures).
  • Barcode, issue number and price.
  • mid-shot and eye level, looking at audience.
  • Multiple images.

Similar Products - KERRANG! Double Page Spread Deconstruction

The left page of this magazine is mostly the image of a band playing, this is used as the background and blends in with the next page to make it more appealing to the audience. Quotes are also used in the double page spread, this makes the audience feel more involved as they have an insight in to what the band/artist is saying and how they are feeling, this quote is in large text and will catch the gaze of the audience as soon as they look start looking at the second page. The use of different images with different environments and instruments again gives the audience an insight into the lives of the band/artist in the rock genre and makes them feel involved, the lifestyle of the artists interests the audience. The images contain the band members constantly doing something about their work showing how dedicated they are and how passionate they are about the rock genre. There is a use of dark colours which links well with the rock genre along with the colour of red which indicates danger. The use of exclusive stories gives the audience an impression that they won't get this information anywhere else, the magazine stands out from the rest. Lastly on the top left of the double page spread is like a convergent link showing that the magazine is branching out into other areas of the media to obtain a wider audience, it also keeps the readers involved whilst they wait for the next issue to release. 

Similar Products - NME Magazine Contents Page Deconstruction

At the top of the page the name of the magazine is shown as it looks on the front cover; the audience will always see the 'NME' logo and will remember it when they see it again, they have familiarised themselves with the 'NME' logo. The logo and the text for the contents is large and bold and will be the first thing the audience sees, it has to be eye catching, appealing and will have to compliment the colour scheme. Everything throughout the contents page is ordered and neat and this is more appealing to the gaze of the audience. The image of the main band and the page it features on is dominant on the page,  this band may have been shown on the front cover and could be the reason why the audience bought it. The index on the left side of the page is for the audience to know what pages the stories are on. The picture in the middle looks as if it were taken by a fan, the audience can definitely relate to this as they are fans themselves, they would happen to take a lot of photos during concerts and this type of picture will draw them in. The language used can be seen as the sort used by teens, with words like tunes to represent songs and informal text. At the bottom right of the contents page is another showcase of the magazine trying to show the reader one of its more interesting articles, keeping the audience notified about cool features in their magazine. The colour scheme for this page is red, white and black, flashy or vibrant colours don't fit the genre that this magazine is based around (rock), it compliments it with red possibly meaning danger. The editor has also included a large subscription notice at the bottom of the page, this way the audience can continue to read their magazines, it has been made to stand out with the use of yellow and white on black.

Similar Products - Rock Sound Magazine Deconstruction



The Rock Sound title is large, bold and white standing out from the background, the 'R' also counts for the logo of the magazine, the audience will notice the logo first and recognise what type of magazine it is. There is a use of bright colours to catch the eye of the audience, it is predominantly blue as this particular band has a majority of male fans. They have used a mid shot of the lead singer of Foo Fighters 'Dave Grohl', he is looking at the audience, this is a direct address on the audience, making them feel involved. There is more text than pictures, this means the target audience would not necessarily be young, but young adults to adults (24-35 years old). The font for the Foo Fighters logo is the same as the one used by the band, this ensures that the audience will automatically notice that the band being featured is Foo Fighters. The language used would be appropriate for young adults, these includes 'epic', an older audience may know what the words mean but would not use them in their vocabulary. There is a convergent link on their logo in the top left of the magazine, this shows again that they have branched out to other areas of the media to appeal to another type of audience that may not read magazines. Dave Grohl is a popular artist known for being a lead singer at Foo Fighters and a drummer at Nirvana; most probably he has a massive fan base, this use of a rock idol such as himself on the front cover will attract a wide audience.